investors’ success, but they would also evaluate the
project principals to ensure that they also have a good
understanding of EB-5 and are committed to helping
investors achieve their green cards. If agents cannot
feel this type of dedication and
commitment from the project
principals, then these projects
will have a hard time gaining
traction in the Chinese market.
UNDERSTANDING
THE CHINESE
CULTURE
have told me that they take months to get to know the
project representatives before they decide to market
their project. Thus, project principals need to prepare
adequate time and resources to build relationships with
agents.
"Each I-526 petition
does not just represent
a sum of money – it
represents an individual
and his or her family’s
dream to immigrate to
the United States."
There is a big difference between
the American and Chinese
culture. Most Americans tend to
trust a person until they find out that this person cannot
be trusted. The Chinese culture is the opposite. Most
Chinese do not trust a person until this person have
proven over time that he or she can be trusted. Thus,
project developers need to understand that it takes time
to earn agents’ trust.
Project principals cannot expect one single trip to
China will yield hundreds of investors. Some agents
Respect is another key element
in the Chinese culture. While
project representatives may be
proud of their wonderful project,
they need to be careful not
to come off as arrogant and
disrespectful. Even if you have
a wonderful project, if you are
arrogant and disrespectful,
agents will not want to help
you market your project.
HONESTY AND INTEGRITY
There is a saying in the Chinese culture, “paper cannot
cover fire.” The truth will come out sooner or later. Like
fire, news spread very quickly, especially with WeChat.
Project principals need to know that lying to cover the
truth will damage their reputation and lose any credibility
that they may have earned in the industry.
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