How to
Successfully
Market an
EB-5 Project to
Agents in China
Understanding the secret behind
building lasting business relationships.
By Winnie Ng
W
hile fancy brochures and videos are important,
seasoned agents are looking for much more
than these. Even projects that show a high chance of
success, with sufficient job count and collateral, are
not guarantees that they will gain traction in the China
market. The secret sauce to success in the Chinese
market includes a few important but less obvious
elements.
COMMITMENT TO EB-5
EB-5 is a long-term investment project for all parties:
regional centers, projects, agents and investors. Rumors
of an increasing visa backlog has caused fear and
insecurity among agents and investors. Agents and
investors want to know that the regional center and
developer principals are committed to helping them
obtain their permanent green cards no matter how long
the process takes.
Just as investors are prepared to commit their hard-
earned money for an indefinite period of time, project
principals need to fully dedicate themselves to do
whatever it takes to help investors throughout their EB-5
process until they achieve their end goal.
Recently, there has been an increasing number of
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