Basic Do’s and Dont’s For
Marketing To Middle
Eastern & South Asian
EB-5 Investors
The majority of us in the investment immigration field have
our client base within the top two percent. As we all know, even
with the up and down global economy, the rich are getting
richer. This is not a bad thing at all for our field, but marketing
to the High-Net Worth Individual (“HNWI”) segment is a
different beast. Knowing how to approach this market is key. The
more money one has, the smaller the world gets. Keep in mind,
the uber wealthy family from Qatar has eaten in the same Paris
and Beverly Hills haunts as the uber wealthy family from Malaga.
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According to Capgemini’s latest report, India led the world
in growth for both HNWI population (26%) and wealth (28
%)1 due to strong equity market performance and the reduced
cost of its substantial oil imports. A common misconception is
that you must target Indians and Pakistanis in their respective
countries. With 198,000 HNWI’s living in India,2 most of
them have their second homes in Dubai, Bahrain or Mauritius.
It is much easier to meet them offshore than in India.
EB5 INVESTORS MAGAZINE
by Abbas Hashmi